Into the Storm Preview

This week we move onto our Action film in the cycle and were really fortunate to have a recent film come out that took place in one of our remaining states. That would be Into the Storm, a found footage (ugh) disaster film set in the town of Silverton, Oklahoma. We had always planned on watching it and I was delighted to find that it worked so well for mapl.de.map. Rest assured, we’re almost there! Let’s go!

Into The Storm (2014) – BMeTric: 34.3 (November 18, 2016)

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(Ah, classic. Look at that VOD release bump. I think maybe a good thing to look at in the future is the size of the VOD bump relative to theatrical and see how consistent that is. I’ve seen movies with bumps around four times the original theatrical run. This looks to be three times the original. Perhaps it is related to genre? Commentary and plots generated on November 18, 2016)

RogerEbert.com – 2 stars – Given our national interest in all things weather-related, “Into the Storm” feels like an inevitability, almost a cinematic obligation to the country’s latest obsession, and it’s about as creatively inspired as that description makes it out to be.

(So you’re basically saying it’s boring? Are you though? I can’t tell. If you read the rest of the review it goes on to say how poor the character development was and how they wanted some deep characters. I just hate this bullshit. Reviewers pick and choose when to care about character development and plots when they want to hate a movie or not. So the non-characters of Jurassic World (3 stars) are OK, but we couldn’t possibly watch a tornado rip a town apart without feeling a deep connection to the characters involved? Sorry, just breaking in the new saddle on my high horse.)

Trailer – https://www.youtube.com/watch?v=xBH25XxM-7g

(I don’t think I have to see the rest of the film. I believe I just watched the entire thing. I will admit, although I didn’t like the tone of the RogerEbert.com review, they may be on to something. The characters and events look very poorly thought out in this one. Almost as if I’m only supposed to be interested in watching a giant fucking tornado… wait.)

Director(s) – Steven Quale – (Known For: Final Destination 5; Aliens of the Deep; The Hundred-Foot Journey. BMT: Into The Storm. Notes: He did Final Destination 5 (the finalest of all the destinations)! I heard that one was supposed to actually be pretty good… now I’m intrigued.)

Writer(s) – John Swetnam – (Known For: The Hundred-Foot Journey. Step Up: All In. BMT: Evidence; Into The Storm. Notes: Currently directing/writing an upcoming found footage dance film called Breaking Through. A found footage dance film?! That’s amazing. I CANNOT WAIT).)

Actors – Richard Armitage – (Known For: The Hobbit: An Unexpected Journey; The Hobbit: The Desolation of Smaug; The Hobbit: The Battle of the Five Armies; Captain America: The First Avenger; No End in Sight; Last Days in Vietnam. BMT: Into The Storm. Notes: Only bad film on the resume, though I’ve never heard of him. Does audiobooks and won the 2014 Best Audiobook of the Year from Audible for Hamlet, Prince of Denmark: A Novel.)

also stars Sarah Wayne Callies and Matt Walsh

Budget/Gross: $50 million / $47,602,194 ($160,602,194 Worldwide)

(Despite doing reasonably well at the box office it was still labeled a flop. Actually had the 188th worst opening ever for a super saturated (3000+ theaters) release. Right above previous BMT film This Means War.)

#26 for the Disaster genre

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(Pretty rough, right around the cinematic classic Volcano starring Tommy Lee Jones. This is a rarity: a terrible movie coming out at the peak of a genre’s popularity and financial prowess. Since then the disaster genre has collapsed. I think this might follow the zombie-spaceship-wasteland paradigm. Where disaster films make way for alien attack makes way for etc. etc. But hard to prove. That big peak maybe came from Apollo 13 and/or Twister … or maybe just Titanic doing crazy business in 1997. Sleep well disaster genre.)

#11 for the Found Footage genre

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(Right around BMT Classic The Devil Inside. The found footage genre page is clearly incomplete (and in no way does this make me trust boxofficemojo as a source …) because Blair Witch 2 is missing (unless that wasn’t found footage). The little bump down in gross I think was the ushering in of the Blumhouse style of production: low budget, high volume, large profits. By all accounts the production style is working and is being looked at as a possible way forward for independent movie development. I don’t necessarily think it is a bad thing, it just means a bunch of barely movies get released to theaters. Good for us I guess … I guess.)

Rotten Tomatoes: 21% (30/140), Critics Consensus: Clumsily scripted and populated with forgettable characters, Into the Storm has little to offer beyond its admittedly thrilling special effects.

(Gah! Why am I going to this movie? Am I looking to engage with the characters as they run screaming from a tornado? “But you need to identify with them so you care about them.” They are still in danger from a giant fucking tornado that apparently looks awesome, right? That being said, I do not doubt that this script is clumsier than Paul Blart on a bender (relevant!).)

Poster – Into the Sklog (D)

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(I guess it’s got the color scheme going for it… at least consistent. But it’s a bit cheap looking and the font is shit.)

Tagline(s) – Prepare to go (F)

(Welp, that’s a shame. I’m about done defending this one. I do understand that it is meant to be paired with the title (prepare to go… into the storm) but that is still awful. Just awful.)

Keyword(s) – storm; Top Ten by BMeTric: 78.5 The Avengers (1998); 72.2 I Still Know What You Did Last Summer (1998); 68.5 Psycho (1998); 64.3 Gulliver’s Travels (2010); 63.6 Swept Away (2002); 57.7 Virus (1999); 57.3 Darkness Falls (2003); 57.0 Dr. T & the Women (2000); 56.9 Godzilla (I) (1998); 53.0 An American Haunting (2005);

(Hell yeah The Avengers has a horrible CGI storm. This list is quite nice. Looks like a ton of garbage movies like to use weather in their plotlines. And for that I say thank you!)

Notes – In a clear homage to Twister (1996) , a statue of a cow is blown off a building and across the screen in one scene.

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