There is a world within your phone where emoji’s live and work. Each emoji has a job to do and must never deviate. No so for Gene, a ‘meh’ who feels all kinds of complex things. When Gene ruins an important text for his user he runs away trying to find a way to fix his defect. Can he fix the trouble he’s caused before it’s too late? Find out in… The Emoji Movie.
How!? Remember all those other animated films about secret communities of things that us humans think are inanimate objects. Toy Story? Lego Movie? Inside Out? Yup, this is exactly the same except the corporate sellout version of it. Gene is a ‘meh’ emoji. He really wants to start work making emoji magic in Textopolis, but on his very first day he ends up ruining a very important text for his owner Alex! Oh no! He is sentenced to die because he’s defective (naturally) so he runs away with the help of the thumbs up emoji in search of Jailbreak, who knows how to hack the cloud and fix Gene’s defect. Fearing the consequences of his defect the denizens of Textopolis send killer bots in pursuit. At the same time Alex decides he’s going to get his phone wiped and rebooted in order to fix the problem. After finding Jailbreak, Gene and his gang of misfits run through Just Dance, Candy Crush, Instagram, and Spotify in search of the Dropbox app (it actually hurts me to write that sentence) while overcoming some difficulties or whatever. When they get there Gene and Jailbreak decide that they like him just the way he is, but just then Gene is captured by the killer bots. Thumbs up and Jailbreak hop on a Twitter bird (ugh) and race to save him. At the very last moment before the phone is erased Gene uses his special ability to mimic complex feelings to send a unique emoji to Alex’s crush. Thrilled that his phone might lead to him getting paid and laid, Alex stops the phone wipe and Gene becomes a hero. THE END.
Why?! Why did we watch this garbage? Because we had to. Why does anything else happen in the movie? Mostly because Gene feels like an outsider. Everyone in Textopolis is content doing their job and only their job, while Gene likes to smile or cry or laugh and all that jazz. Think the exact same motivations as Lego Movie… and the same characters really. In fact it’s pretty much just the Lego Movie remix… if it was remixed with dog poo.
What?! Not since our last Adam Sandler film did we get so much product placement in a film. And at least in the Sandler film it’s him sitting around a Hooters wearing a Dick’s Sporting Goods shirt and you can laugh at the absurdity. Here it just felt sad. Popping into Instagram and Spotify for a little adventure without the shame to call it InstaPost or MusicSpot to keep it imaginary garbage. When they entered Dropbox as if it was literally fucking heaven I think this officially took the cake for the worst product placement in the history of BMT.
Who?! We had a couple cameos here with singer Christina Aguilera making an appearance along with celebrity chef Rachael Ray. There is also a special thanks credit to Constance Buccafurri. She seems to be an artist but also runs a big data film analytics company… so I wonder if she got her thanks for work in that arena. She has a pretty crazy list of blockbusters on which she got a special thanks credit so I would be interested to know what exactly she does for all of them.
Where?! Textopolis, duh. 95% of the film takes place in a phone, so that’s pretty much the best we can do. Makes me wonder how many fictional settings we’ve encountered in BMT. Ehb in In The Name of the King: A Dungeon Siege Tale, Alagaesia in Eragon, Izmir in Dungeons & Dragons, etc. It’s in good company. Good company of getting an Incomplete. “Keep your head out of the clouds and in the real world,” writes Mr. Sklog.
When?! Textopolis obviously has no sense of time. They gotta be popping night and day, 24/7/365. So… F, I guess. You’re in my world now, Emoji Movie. My world is one of pain and ultimate grade deflation. Enjoy your F.
This movie sucks and kinda made me sad watching it. It starts out as a ripoff of Lego Movie and then proceeds into a series of commercials for apps. At least with the Lego Movie you had the idea that Legos help children be creative. This basically had the message that emoji are not good and in fact have to be different in order to better convey the emotions of the user. Only when Gene can do things that no emoji can actually do does Alex successfully talk to the girl he likes… maybe don’t use emojis then dope. In terms of where this places in the world of adaptations (a true BMT favorite), The Emoji Movie is kind of alone in the wilderness here. In fact if we started to see more of these we might have to shut down Hollywood. Imagine if we looked to 2018 and saw The Great SpaceX Adventure or Lyft Life on the schedule… would almost be as terrifying as seeing Fifty Shades Freer. Patrick?
‘Ello everyone! It is super tempting to fill this space with a bunch of emojis or whatever, but my emoji game is not great. Not rusty, because that would suggest it was good at some point. My emoji game has always been weak … Anyways, let’s get into it!
The Good (Sklognalogy) – Honestly, the only really good thing I can say about it is that it is mostly an innocuous kids’ movie. It sends a decent message (be yourself!), it gives a decent message to the girls (you can do computer things!), and it looks … fine. The Sklognalogy? I’m sending out a flier: The Wizard of Oz. That’s right. The basic storylines are the same. The protagonist needs something that can only be obtained from a powerful entity, so he/she sets out on the road collecting a rag-tag team of misfits. Travelling through a series of magical places, combating the minions of an evil witch, the team comes together, learns lessons, and realizes what they needed was actually inside them the whole time. Ah, perfection … except for the part where this is a derivative piece of garbage.
The Bad (Sklog-cabulary Quiz) – Too long, unfunny, boring, ugly, you name it it has it. It sets a record for product placements which made me feel a bit ill while watching it … corporate propaganda amirite? The movie is very lazy. I am kind of convinced it is a new paradigm for cheap animated films. Basically the idea is: here are three characters. They will travel from A to B. But to get from A to B they have to go through little areas. These areas are totally independent of one another. The key? Parallelization:
Parallel Plotting (n.) – A plot which can be filmed / produced a piece at a time by many different teams, and then combined together again at the end to get the correct result.
This seems trivial maybe, but while most (all?) movies achieve this to a degree, a film like The Emoji Movie takes it to the next level. They could give a single idea to a animation team: The three protagonists are in Candy Crush. The three protagonists are in Just Dance. Etc. And after each you return to the same place you were before (the wallpaper) with no obvious side effects (they don’t even discuss where they were before!). No wonder it set records for speed in its production.
The BMT (Legacy / StreetCreditReport.com) – I don’t think it has the legacy. It isn’t a shoddily made animated film, not like FoodFight! or Doogal. It is more like … a condemnation of culture in general. But that ain’t our business now is it? I have watched over 400 terrible movies in 7 years, so, that tells you everything you need to know about how I lead my life. Street cred up the wazoo though. It will get countless Razzie nominations this year (it is known). It is number 3 on the AV Club worst of list. It is number 2 on the Variety worst of list. And it is number 10 on the Rolling Stone list. I imagine it will easily get Worst Picture.
Given we are in the adaptations cycle I might as well make a brief note about whether this was a good / bad adaptation. This was a bad one. I think. The only analogue is You’ve Got Mail, but in that case it painted AOL (and the attached messenger / email features) in a charming, even romantic, light. It brought two people together. Emojis … I get them, but I still don’t really get them you know? I don’t think the movie gives a good case for emojis in general is what I’m saying … doesn’t help that the movie is garbage. D+ adaptation.